What is email marketing?

Email is a powerful tool. It is convenient, private, and best of all, inexpensive. While most people started using email to leisurely communicate with family and friends, email has since evolved into much more. Email is now used as major tool in business as well as vital instrument in today’s households. Email has a major impact on the purchasing power of your customers.

Email marketing is a form of direct marketing that uses email to communicate a business’s marketing message. By law, in order to use email as a form of marketing communication, you must have a prior or existing relationship with that person. By collecting your own customer or patron data (email address included), we will help you effectively market to them through email.

Myths

Email marketing is not effective.

This misconception probably stems from the fact that many business owners fail to make the distinction between “spam” and permission-based email. According to a recent DoubleClick survey, 78% of consumers rated email as their preferred way to hear from their favorite merchants and businesses. By using WebTraffix™’s email newsletter solutions you will ensure your marketing messages will be relevant, personalized, timely, and confidential.

Email promotions will damage my credibility

It has been said that using email as an advertising tool will cause your customer’s to have a diminished opinion of your business. Whoever started this rumor must have failed in their email marketing attempts.

The truth is, if your email campaigns are well-formatted, professional, tasteful, and well-executed, your promotional message will be memorable.

Email marketing is “spam”.

“Spam” is unwanted commercial email messages from a source that has no prior relationship with the user. Permission-based email is just the opposite. Businesses using permission-based email marketing have an existing relationship with the individuals on their opt-in lists. Spam is illegal, while permission-based email marketing is 100% legal and increasing in popularity and effectiveness.

While it is unfortunate that a few “bad apples spoiled the bunch”, legitimate email marketing is on the rise. Business owners are now finding out that email communication is the premier method of customer retention for the twenty first century.

Email campaigns are complicated.

This myth probably stems from some business owner’s fear of the unknown. Email marketing is a relatively new method of advertising communication, and can seem complicated to those who are unfamiliar. Rather than jeopardizing the relationship you’ve already built with your customers, its best to leave this form of advertising to the professionals and seek an established, experienced online advertising firm.

Benefits of using email marketing vs. direct mail

• Measure response rates:
• Analyze your customer’s response behavior, by tracking “openers”, “clickers”, and “responders” of your email messages.
• Cost:
• Compared to direct mailing or printed newsletters, the costs of email campaigns are minor. The cost of production, paper, printing and postage are eliminated.
• Innovative:
• Set yourself apart from the competition through the use of ground-breaking email newsletters; a memorable marketing message.
• Guaranteed:
• your message is guaranteed to reach the eyes of your customers
• Convenience:
• Your customers can choose when they read your message and messages can be saved for later reference, or even forwarded to a friend.

Discover what other marketing professionals already know –

Email marketing works.

WebTraffix™ LLC is the pioneering email newsletter service for small and local businesses. We pledge to prove email marketing is more than just “spam”; it is a powerful tool for advertising and customer retention on a localized level.