Top 10 Common Website Mistakes:  

10. Poor home page: When a home page doesn't do its job, the entire Web site suffers. Most Web sites today, lose 80% of its entering traffic at the home page.

9. Poor home page load time: Slow website = frustrated visitors = decrease in sales and visitors.

8. Lack of perceived value: At first glance, is your website conveying a clear message?

7. Lacking frequent updates: Outdated information defeated the purpose of even having a website to begin with.

6. Not generatingleads: Your site should be capturing the information of new, prospective customers. Visitor information is valuable and can be used for future marketing.

5. Lacking offline promotion: Print your URL and email address EVERYWHERE! (letterhead, stationary, business cards, business checks, mailing labels, invoices, brochures, fax cover sheets, print newsletters, press releases, and customer feedback forms.)

4. Robust design: First impressions are everything. You want to convey a smart, fresh, professional image that can endure the competition on the World Wide Web.

3. Information overload: Long columns and text are unappealing, indigestible, and difficult to read. “Webify” the text: divide it into scan-able, easy-to-read chunks, using bullets and bold type.

2. Weird navigation: unclear labels, links, and buttons.

Mistake #1: Buried treasure. The site hides important, key business information and principles. The idea is to highlight key content, and create a home page that allows users to do what they came to the site for.