ISP Relations

ISP relations is an area of email marketing that is gaining a great deal of attention over the last few years, due to the explosion of email marketing. ISP relations refers to the practice of maintaining responsible, open lines of communication with the major Internet Service Providers (AOL, Yahoo, Juno, Comcast, etc) to ensure the accurate delivery of email marketing campaigns.

The difference between “spam” and permission-based email marketing is unmistakable in theory, but can be harder to defend once put into practice. Internet Service Providers go to great lengths to protect their customers from unwanted “spam” email, often at the risk of blocking some legitimate, permission-based email while doing so. It is the responsibility of legitimate email marketers to be proactive by maintaining the highest level of ISP relations. By doing so, 100% email delivery is guaranteed.

WebTraffix™ is proud to be a pioneer in the area of ISP relations. Having developed a solid reputation throughout the email marketing industry for strong email delivery, WebTraffix™ is a well-known source for sophisticated, well-built relationships with the major ISPs. These relationships have taken years to cultivate and we are very proud to be an integral part of this dynamic, pioneering form of advertising. WebTraffix™ consults businesses of all kinds on how to improve their email delivery.

To discuss in greater detail this rapidly growing area of email marketing, please contact us.